Psychoaesthetics is a medical term coined by Dr Ardeshir Vahidi. Aesthetic and plastic surgery and psychology are closely linked, the aesthetic plastic surgeon deals with people's emotional, psychological, and social needs and aspirations. In the delicate area of cosmetic surgery the aim is to align the patients’ feelings about themselves with how they look. The aesthetic surgeon is intervening in the patient’s psychological well-being with the scalpel.
Mr Vahidi works with the patient to understand their needs and work towards the best possible outcome.
Unprecedented numbers of patients seeking cosmetic surgery are highlighting both a need for psychological support and good risk management and shining a spotlight on poor practice in purely transactional surgery.
For decades I have emphasised Psychoaesthetics as a holistic approach in my practice. Understanding what drives the patient is more important than the surgery itself.
This concept recognises that cosmetic surgery isn’t just about physical transformation; it also involves the emotional and psychological impact on individuals. The term emphasises the importance of considering both the external changes and the internal well-being of patients undergoing cosmetic procedures.
Interestingly, other pioneers in our field have also recognised the significance of psychological approaches in plastic and cosmetic surgery. For instance, Goin and Goin introduced the use of psychiatric approaches for patients undergoing such procedures. This holistic perspective acknowledges that aesthetics extend beyond the surface, encompassing mental and emotional aspects as well.
In a related context, Dr. Esho coined the phrase ‘Snapchat dysmorphia’, describing surgery requests influenced by social media filters. This phenomenon highlights how digital aesthetics impact real-world cosmetic choices globally.
In summary, psychoaesthetics underscores the interconnectedness of physical appearance, emotions, and psychological well-being in cosmetic surgery.
Psychoaesthetics in the context of cosmetic surgery involves understanding the emotional and psychological impact of aesthetic procedures. Here are some examples:
- Body Dysmorphic Disorder (BDD): Patients with BDD have a distorted perception of their appearance, often focusing on minor flaws. Psychoaesthetics aims to address their psychological distress alongside any physical changes.
- Patient Expectations: Understanding patients’ motivations, expectations, and emotional well-being is crucial. Some seek cosmetic surgery due to societal pressure, self-esteem issues, or emotional trauma. Psychoaesthetics helps manage these expectations.
- Post-Operative Satisfaction: Beyond physical outcomes, psychoaesthetics considers how patients feel after surgery. Addressing dissatisfaction or emotional distress is essential for overall well-being.
- Counseling and Support: Providing emotional support and counselling before and after surgery helps patients cope with anxiety, stress, and body image concerns.
- Social and Cultural Factors: Psychoaesthetics acknowledges cultural norms, societal beauty standards, and their impact on patients’ self-perception.
Remember, cosmetic surgery isn’t just about appearance—it’s about holistic well-being
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